The ICC sells the following media rights to the Indian market and events for men and women separately

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The ICC went to market with its media rights for the next eight-year cycle, having fundamentally changed the way it did so. In a reflection of the changing media landscape, the ICC will first go to the market in India alone from next week; You will sell the rights to the men’s and women’s events separately; It will also sell the digital rights separately.

The ICC’s decision to go to India first is a reflection of the desire to improve the trade deal. In the past, it was The International Chamber of Commerce has sold rights worldwide on a consolidated basisIt combines both men’s and women’s tournaments. No longer: From now on: From now on, the ICC wants to sell the rights to different territories pending more competition from bidders, thus boosting the overall value of the deal.

The International Chamber of Commerce will issue a Call for Bids (ITT) to the India Market for all events on June 20th and sealed bids will be submitted on August 22nd. The ICC will then announce the successful bidders by early September 2022, before launching ITTs for additional markets.

The ICC was waiting for the BCCI to finish the electronic auction of media rights for the IPL – Which brought in deals totaling over $6 billion USD – Before revealing her plan for the world championships. It was learned that the International Chamber of Commerce consulted with the Bahrain Chamber of Commerce and Industry to study the model used in the IPL rights auction before finalizing its own plan. However, unlike the electronic auction model used by the Bahrain Chamber of Commerce and Industry, according to a media statement, ICC will continue to use the sealed bidding process to “motivate potential bidders to submit their best bids for the events and package they want.”

Up to six packages will be available in the Indian market, with deals that include TV-only, digital-only or a combination of both.

Prospective bidders can bid on 16 men’s events (over eight years old) and six women’s events (over four years old), totaling 362 and 103 matches respectively. These figures include only senior level matches; The men’s and women’s Under-19 World Cup (one-day and T20) finals will also be part of the deal, but it is added to those match numbers. The Includes 16 events for men Four U19 World Cups, four T20 World Cups, two Champions Cups, four Test World Championship Finals, and two World Cups over 50. The six women’s events will include two T20 World Cups, two T20 U19 World Cups and one World Cup for over 50 50 and T20 Champions Cup.

“Interested parties will be asked to bid for the first four years of the men’s events. However, they also have the option to bid for an eight-year partnership,” the ICC media statement said.

If any of the packages are sold for only four years, the ICC will open another window to sell rights for the second four-year period.

There will be three packages available for men’s events (including under-19 events):

  • TV (four / eight years)
  • Digital (four / eight years)
  • Television and digital combined (four/eight years)

Similar packages will be available for women’s events (including under-19 events), except that the term is four years each:

  • TV (four years)
  • digital (four years)
  • Television and digital combined (four years)

“There has been significant growth in interest in women’s cricket over the past five years and we have made a long-term strategic commitment to accelerating this growth, and the dismantling of the rights to our women’s events will play a large role in that,” ICC President and CEO Jeff Allardyce said in a statement. “We are looking for a broadcasting partner who is passionate about the role you will play in developing the women’s game and ensuring that more fans than ever before.”

The highest bid may not bring women’s rights
In its ongoing quest to expand the reach of women’s cricket globally, the ICC has indicated that bidders will have the option of presenting their “vision of cricket to the ICC, particularly for the Women’s Package” when enclosing their final bids in an enclosed space. enveloped in August.

Essentially, for the next round, instead of getting paid as an individual candidate, the ICC welcomes bidders to talk about how they are using their platform to promote the women’s game, which could add more value and meaning to the deal overall. The International Criminal Court has kept open the option not to grant rights to the highest bidder for women’s events.

In the past, the rights to women’s world championships were sold as an adjunct to men’s events, something the ICC felt devalued the women’s game.

Star India has won the latest consolidated ICC rights deal (2015-2023). While the ICC has not disclosed the value of the deal, ESPNcricinfo is aware that it was close to US$1.9 billion.

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